<br>&quot;Sup, Bra?&quot;<br>Rihanna welcomes the world to the newest part of the Fenty empire — <a href="https://www.savagex.com/" target="_blank">Savage x Fenty</a>, the lingerie collection, and the world already cannot get enough. Launching with 90 pieces (including handcuffs!) ranging from sizes 32A to 44DD, the collection and its marketing are designed to be body-positive.

Rihanna's Lingerie: Inside The New Fenty Line

Rihanna launches her new lingerie line, Savage x Fenty.


"Sup, Bra?"
Rihanna welcomes the world to the newest part of the Fenty empire — Savage x Fenty, the lingerie collection, and the world already cannot get enough. Launching with 90 pieces (including handcuffs!) ranging from sizes 32A to 44DD, the collection and its marketing are designed to be body-positive.
I MAY BE BAD Kevin Mazur/Getty Images for Savage X Fenty I MAY BE BAD "You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch," Rihanna told Vogue, ahead of the launch. "I want women to own their beauty." WORK, WORK, WORK, WORK, WORK Kevin Mazur/Getty Images for Savage X Fenty WORK, WORK, WORK, WORK, WORK The collection includes bras and underwear, along with corsets, lace slips, bodysuits garter belts, and many looks that , let's just say, free the nipple. ONLY GIRL Kevin Mazur/Getty Images for Savage X Fenty ONLY GIRL At the launch party in Brooklyn, larger-than-life projections showed models and Rihanna herself donning the lingerie. BETTER HAVE MY MONEY Kevin Mazur/Getty Images for Savage X Fenty BETTER HAVE MY MONEY Each piece in the collection is priced under $100. When the site officially opened at midnight, shoppers were greeted with hour-plus wait times to get the goods. But if social media is any indicator, Rihanna's fan base loyally waited it out.
Rihanna Launches Global Lingerie Brand, Savage X Fenty
Rihanna Launches Global Lingerie Brand, Savage X Fenty
Kevin Mazur/Getty Images for Savage X Fenty S.O.S. Kevin Mazur/Getty Images for Savage X Fenty S.O.S. Model Stella Duval poses wearing Fenty x Savage at the launch party. DISTURBIA Kevin Mazur/Getty Images for Savage X Fenty DISTURBIA A model shows off a lacy bodysuit from the collection. GOOD GIRL Kevin Mazur/Getty Images for Savage X Fenty GOOD GIRL Bras on display at Rihanna's launch party. GONE BAD Kevin Mazur/Getty Images for Savage X Fenty GONE BAD The displays brought to mind Rihanna's 2010 hit, "S&M." SAVAGE Kevin Mazur/Getty Images for Savage X Fenty SAVAGE Rihanna takes a selfie with a group of Fenty x Savage models.