Milk Bottle Kids

Children of the Milk

Vintage ads suggest there’s nothing kids love more than a cool glass of milk.

Finish your milk. It's one of the most popular phrases in the parental arsenal. The posters presented here, meanwhile, provide graphic evidence that grownups have been pushing the benefits of the white stuff for decades. In fact, if these ads are to be believed, milk is something of an elixir, capable of making kids strong, popular, happy, and even brave. So the question is ... got milk?

Because Milk Will Start the Day Right David Pollack/Corbis via Getty Images Because Milk Will Start the Day Right Because Milk Will Make You Beautiful Photo 12/UIG via Getty Images Because Milk Will Make You Beautiful Because Milk Will Help You Make Friends Photo 12/UIG via Getty Images Because Milk Will Help You Make Friends Because Milk Will Keep You Motivated API/Gamma-Rapho via Getty Images Because Milk Will Keep You Motivated Because Milk Provides Community David Pollack/Corbis via Getty Images Because Milk Provides Community Because Milk Will Galvanize You Popperfoto/Popperfoto/Getty Images Because Milk Will Galvanize You Because Milk Will Make You Smart-ish Popperfoto/Popperfoto/Getty Images Because Milk Will Make You Smart-ish Because Milk Will Make You a Leader Transcendental Graphics/Getty Images Because Milk Will Make You a Leader Because Milk Will Make You Brave Bettmann/Bettmann Archive Because Milk Will Make You Brave Because Milk Will Quench Your Thirst Again and Again swim ink 2 llc/Corbis via Getty Images Because Milk Will Quench Your Thirst Again and Again