john lennon and rollsroyce in desert picture  1cfebfb6 78e7 43d8 8ad0 4ca7a823146e

When Rolls-Royce Was King

How the stars showed off, pre-Instagram.

How do stars know they're living proper lifestyles of the rich and famous? A good step might be buying a new whip — and back in the day, there was no more covetable ride than the Rolls-Royce, the British-made luxury car that, especially in the '60s and '70s, screamed "Mama, I made it!" Here, a look back at the glory days of the Rolls-Royce and the many unofficial celebrity endorsers who've posed with one. (Pictured: John Lennon with a Rolls in 1966.)

MARVIN GAYE WALKING AHEAD OF HIS ROLLS IN LONDON, 1976 John Minihan/Getty Images MARVIN GAYE WALKING AHEAD OF HIS ROLLS IN LONDON, 1976 GRACE KELLY RIDING IN ONE AFTER HER ROYAL WEDDING, 1956 Mondadori Portfolio/Mondadori via Getty Images GRACE KELLY RIDING IN ONE AFTER HER ROYAL WEDDING, 1956

Other Stories For You

MIKE TYSON STREET-PARKED IN NEW YORK, 1987 Brian Hamill/Getty Images MIKE TYSON STREET-PARKED IN NEW YORK, 1987 SONNY AND CHER IN LONDON, 1965 Stanley Bielecki/ASP/Getty Images SONNY AND CHER IN LONDON, 1965 BRIGITTE BARDOT WITH HERS IN THE SNOW, 1966 GRAGNON Francois/Paris Match via Getty Images BRIGITTE BARDOT WITH HERS IN THE SNOW, 1966 MUHAMMAD ALI AND FAMILY AT HOME IN NEW JERSEY, 1973 Neil Leifer/Sports Illustrated via Getty Images MUHAMMAD ALI AND FAMILY AT HOME IN NEW JERSEY, 1973 KING OF EXCESS LIBERACE WITH HIS ROLLS-ROYCE SILVER CLOUD, 1985 Bettmann/Bettmann Archive KING OF EXCESS LIBERACE WITH HIS ROLLS-ROYCE SILVER CLOUD, 1985 GRANDMASTER FLASH AND THE FURIOUS FIVE AT A PHOTO SHOOT, 1988 Janette Beckman/Getty Images GRANDMASTER FLASH AND THE FURIOUS FIVE AT A PHOTO SHOOT, 1988 SONGWRITER (AND LONGTIME ELTON JOHN COLLABORATOR) BERNIE TAUPIN AND WIFE TONI LYNN RUSSO IN L.A., 1979 Michael Ochs Archives/Getty Images SONGWRITER (AND LONGTIME ELTON JOHN COLLABORATOR) BERNIE TAUPIN AND WIFE TONI LYNN RUSSO IN L.A., 1979 THE WHO'S DRUMMER, KEITH MOON, IN MALIBU, 1976 Mirrorpix/Getty Images THE WHO'S DRUMMER, KEITH MOON, IN MALIBU, 1976 WILSON PICKETT, 1975 Michael Ochs Archives WILSON PICKETT, 1975 MICHAEL CAINE IN BEVERLY HILLS, 1982 Paul Harris/Getty Images MICHAEL CAINE IN BEVERLY HILLS, 1982 DIANA ROSS, 1982 Ann Clifford/The LIFE Picture Collection/Getty Images DIANA ROSS, 1982 PETER FRAMPTON, 1977 Michael Putland/Getty Images PETER FRAMPTON, 1977 THE ROLLING STONES PERFORMING WITH ONE, 1965 Michael Ochs Archives THE ROLLING STONES PERFORMING WITH ONE, 1965 FLIP WILSON ON A ROAD TRIP, 1972 John Dominis/The LIFE Picture Collection/Getty Images FLIP WILSON ON A ROAD TRIP, 1972 JOHN AND YOKO AT HOME IN ENGLAND, 1968 Bob Thomas JOHN AND YOKO AT HOME IN ENGLAND, 1968 THE BEATLES N A VINTAGE ROLLS, 1964 PA Images/PA Images via Getty Images THE BEATLES N A VINTAGE ROLLS, 1964 JOHN LENNON (AGAIN) WITH A PSYCHEDELIC VERSION, 1967 Hulton Deutsch/Corbis via Getty Images JOHN LENNON (AGAIN) WITH A PSYCHEDELIC VERSION, 1967 THE BEE GEES WINDOW SHOPPING, 1967 Keystone/Getty Images THE BEE GEES WINDOW SHOPPING, 1967 SHIRLEY MACLAINE MAKING THE MOVIE 'THE YELLOW ROLLS-ROYCE,' 1964 Mirrorpix/Getty Images SHIRLEY MACLAINE MAKING THE MOVIE 'THE YELLOW ROLLS-ROYCE,' 1964 SAMMY DAVIS JR. CELEBRATING HIS NEW RIDE, 1963 Mirrorpix/Mirrorpix via Getty Images SAMMY DAVIS JR. CELEBRATING HIS NEW RIDE, 1963 TONY CURTIS, 1961 Ralph Crane/The LIFE Picture Collection/Getty Images TONY CURTIS, 1961 ZSA ZSA GABOR IN LONDON, 1964 Reg Lancaster/Getty Images ZSA ZSA GABOR IN LONDON, 1964 FRENCH ROCK STAR JOHNNY HALLYDAY STRETCHED OUT IN THE BACK, 1967 AFP/AFP/Getty Images FRENCH ROCK STAR JOHNNY HALLYDAY STRETCHED OUT IN THE BACK, 1967



For more FOTO stories directly in your inbox, sign up for our weekly newsletter.